MDM meets process data management

Firms are finally recognizing that there is an unbreakable link between processes and data and that trying to accomplish MDM without accounting for the business processes that generate, govern, and consume the data is difficult or impossible.

Process data management aligns data efforts such as MDM with the targeted business processes, decisions, and interactions that most effectively demonstrate business value from data investments. 

Expecting continued investment in MDM, Forrester acknowledges that the nature of enterprise business process transformation makes progress slow. Technology investments will continue in both MDM and BPM, with leading firms coordinating the efforts and expanding their single-domain MDM solutions (such as common customer) to multidomain enterprise MDM implementations.